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Small Business Edge Podcast: Navigating the Surprises of Entrepreneurship with Liz Naber


This month on the Small Business Edge podcast, Liz Naber, multi-unit Pure Barre franchisee joins our host T.K. Coleman to discuss first-time franchise ownership and the surprises and rewards that come along with it.


Liz owns two Pure Barre studios in the Chicagoland area but never pictured herself as a franchise owner - she was working at a startup when she attended her first Pure Barre class and found herself hooked.


To hear Liz’s entrepreneurial story, click the video below or follow this link.



Liz’s Advice for Franchisees in this Episode

  • What surprised Liz about opening a franchise

  • What her daily routine looks like

  • What has been her most impactful marketing strategy

  • Her #1 tip for sustaining energy for entrepreneurship

  • Her tips for hiring and recruiting

Show Notes


Liz Naber is a Pure Barre franchisee. Pure Barre is a total body workout that uses the ballet bar to perform movements that help burn fat and create long, lean physiques.

Liz was a soccer player all her life and didn’t believe in group fitness classes. It wasn’t until she tore her ACL that a friend suggested that she try barre. She loved it! After a year of doing barre regularly, the company that Liz worked for was going in a different direction, and she decided to make the leap into becoming a franchise owner.

In this episode of Small Business Edge, Liz shares what it’s like to be a franchise owner and how it differed from what she expected. She also shares her day-to-day routine and some of the rituals and routines that help her sustain a high level of performance, as well as advice on finding good talent.

Subscribe to the Small Business Edge podcast on iTunes or Stitcher to get notified of future episodes!

Want more advice? Check out our free download full of tips for franchisees.

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